SPORTS · MEDIA · ENTERTAINMENT

WE ARE
SPORTS.

Discover Our Work →
01 /ABOUT
— THE PRO COMPANY

An integrated sports, media and entertainment agency.

Our work spans the full chain of the sport business — securing and distributing media rights, producing live broadcast, operating events, packaging sponsorships, and delivering campaigns and talent partnerships — for federations, competitions, clubs, broadcasters and brands.

We also operate our own digital products and owned media properties, giving us direct touchpoints with millions of fans across the region.

02 /WHAT WE DO
— 01

Media
Rights

Acquiring, packaging and distributing premium sports media rights across MENA and international markets.

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01
— 02

Live
Production

End-to-end broadcast operations — multi-camera, outside broadcast, graphics, talent and host broadcasting.

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02
— 03

Events

On-ground event production — fan zones, LED supply and league-wide signage, print and on-site operations for federations, leagues and brand activations.

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03
— 04

Sponsorships

Rights packaging, brand-side strategy and sponsor activation across major sports properties.

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04
— 05

Campaigns
& Talent

Integrated brand campaigns paired with athlete and on-air talent representation — creative, content, rollout and partnerships across the region.

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05
— 06 Our Product

Digital

Our owned digital products and media properties — original sports content, on-demand programming and direct-to-fan distribution.

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06
03 /BY THE NUMBERS
+1 Billion
Total Reach
+50,000
Content Hours
+10,000
Live Hours
+3,000
Events
+200
Partners
15+
Years Operating
04 /PARTNERS
AFC AFC
FIFA FIFA
WAFF WAFF
AGCFF AGCFF
UAE Pro League UAE Pro League
US Open Cup US Open Cup
GCC GCC
Allsvenskan Allsvenskan
Arab Padel Federation Arab Padel Federation
Asian Paralympic Committee Asian Paralympic Committee
Arsenal Arsenal
BVB BVB
Real Madrid Fundacion Real Madrid Fundacion
FC Barcelona FC Barcelona
Thailand NT Thailand NT
StarzPlay StarzPlay
AlKass AlKass
AD Sports AD Sports
Dubai Media Dubai Media
SSC Saudi Sports SSC Saudi Sports
Al-Dyar Al-Arabiya Al-Dyar Al-Arabiya
Record TV Record TV
Al Rabiaa Al Rabiaa
Coca-Cola Coca-Cola
BMW BMW
Mercedes-Benz Mercedes-Benz
Toyota Toyota
Hyundai Hyundai
KIA KIA
Suzuki Suzuki
Zain Zain
Honor Honor
Careem Careem
Earthlink Earthlink
Monster Monster
Rakuten Viber Rakuten Viber
Aldyar Aldyar
Showing All partners
05 /CASE STUDIES

Selected work.

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Newsletter PRO Surpasses +2,000 Sports Content Live Delivery Hours Across This Season

PRO Surpasses +2,000 Sports Content Live Delivery Hours Across This Season

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

16 Apr 2026 READ →
Newsletter PRO & Zain : Redefining Sponsorships Across MENA

PRO & Zain : Redefining Sponsorships Across MENA

    Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]

14 Jan 2026 →
Newsletter Record-Breaking Momentum – The PRO Company 2025 Year in Review

Record-Breaking Momentum – The PRO Company 2025 Year in Review

  2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history.   Global rights and league […]

12 Jan 2026 →
Campaigns Driving Impactful Campaigns for Honor: Our Partnership Highlights

Driving Impactful Campaigns for Honor: Our Partnership Highlights

Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]

09 Oct 2025 →
Case Studies Connecting Worlds: Unlocking Global Sports for MENA Audiences

Connecting Worlds: Unlocking Global Sports for MENA Audiences

In today’s rapidly evolving world of sports media, The PRO Company stands at the forefront of connecting the Middle East and North Africa to the excitement of live global sporting events. Through a unique approach rooted in partnership and market insight, we have become a central enabler for international rightsholders and MENA broadcasters alike—opening doors […]

07 Aug 2025 →
06 /NEWS

Latest news.

All Headlines →
Campaigns PRO to execute Coca-Cola 2026 World Cup Fan Zones

PRO to execute Coca-Cola 2026 World Cup Fan Zones

03.06.26→
Campaigns PRO delivers Zain pre-World Cup campaign with Iraq football stars

PRO delivers Zain pre-World Cup campaign with Iraq football stars

03.06.26→
Campaigns PRO brings PUBG MOBILE together with Egypt star Trezeguet

PRO brings PUBG MOBILE together with Egypt star Trezeguet

03.06.26→
EVENTS Milestone achieved: PRO delivers full-cycle live operation in Girona

Milestone achieved: PRO delivers full-cycle live operation in Girona

29.05.26→
News PRO delivers international friendly matches ahead of the World Cup

PRO delivers international friendly matches ahead of the World Cup

26.05.26→
EVENTS PRO delivers Gulf Cup Champions League in partnership with IMG

PRO delivers Gulf Cup Champions League in partnership with IMG

15.05.26→

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