The Coca Cola Fan Zone 2019 was a popular event hosted in Baghdad and was managed and executed by the team at The PRO Company. In partnership with our client Coca Cola, the fan zone event lasted for four days and had an attendance of over 4000 people per day. Football fans had the opportunity to visit the fan zone and watch their national team participate in the Asian Cup games. Moreover, the fan zone had an overall festive celebratory vibe with DJ music sets, activities and competitions for visitors to participate in. The fan zone received a high amount of media coverage as many major international and local TV stations were in attendance. The event was a success and assisted in leveraging the Asian Cup games in order to strengthen the ties between Coca Cola and fans of the national team.