The PRO Company (PRO) and International Management Group (IMG) have announced the extension of their regional partnership. The two companies have a history of working together on various projects, such as the Swedish Allsvenskan League and Soccer Champions Tour.
This new partnership will see the two companies collaborate on the marketing and execution of the Arab Gulf Cup, which IMG exclusively manages the rights to until 2031.
IMG is a well-known global sports, events, and talent management company based in the United States. With this partnership, IMG and PRO will be working together to promote the Arabian Gulf Cup and make it a success in the region. The partnership will also bring the expertise and resources of both companies to the table, as they look to continue to grow the event.