The PRO Company is proud to announce the successful execution of the Coca-Cola Ramadan Caravans. The campaign aimed to promote equality in society by breaking down differences, and PRO is delighted to have played a part in its success.
The team ensured that the campaign’s general idea was at the forefront of all activations. The objective was to create an event that not only engaged people but also promoted a message of unity and inclusivity.
The activations for the campaign were diverse, and PRO took great care to ensure that each one was carefully planned and executed to perfection. One of the main activations was the route plan, where three Coca-Cola trucks toured Baghdad streets from Thursdays till Mondays, conducting various activities such as Spin and Win, band performances, and varied Ramadan traditions to gather people to start the activation.
The campaign also hosted a reveal event on March 29th, where the Coca-Cola team, 25 influencers, and 30 media representatives attended. The main objective of this event was to launch the campaign and create awareness of the activations mentioned in the route plan.
Another critical activation was the cooperation with Alghad Al Mushriq non-profit organization, which focuses on supporting orphans and families with low- or no-income rates. As part of the goal to break down differences, PRO and Coca-Cola distributed 1500 food baskets to families in need.
The final phase of the campaign was an event held on the 14th of April 2023, where Coca-Cola and Alghad Al Mushriq hosted a large iftar for orphans, people with disabilities, and families. In total, 700 attendees participated in the event, and it was an overwhelming success.
The PRO Company is honored to have executed such a meaningful campaign for Coca-Cola, that contributed to promoting equality in society.