The PRO Company Announces Strategic Partnership with the Jordan Football Association
DUBAI, 30th August 2023 – The PRO Company, a globally renowned sports, entertainment, marketing, and media agency, is excited to announce a groundbreaking partnership with the Jordan Football Association. This strategic collaboration marks a significant milestone in the world of sports management and commercial rights, as The PRO Company takes on the role of managing the commercial and media rights for the national teams’ matches.
The partnership with the Jordan Football Association encompasses a comprehensive agreement that extends until June of the upcoming year 2024. As per the terms of the agreement, PRO becomes the exclusive commercial partner responsible for overseeing the commercial and media rights for various prestigious events. These include the upcoming friendly matches of the national team, the JFA International Tournament, the second round of the 2026 World Cup Qualifiers and Asian Cup 2027 qualifiers as well as the AFC Asian Cup U23 Qualifiers.
Samar Nassar, the General Secretary of the Jordan Football Association, expressed their enthusiasm about this collaboration: “Our partnership with The PRO Company is a testament to our commitment to enhancing the commercial aspect of football in our region. By joining forces with PRO, a company renowned for its expertise in managing commercial and media rights, we aim to bolster our financial resources and widen our revenue streams.”
Yousif Al-Khafaji, the CEO of The PRO Company, shared his excitement about the partnership: “We are thrilled to partner with the Jordan Football Association in this significant endeavor. This collaboration aligns perfectly with our shared vision and aspirations, as we collectively aim to achieve new heights alongside the Jordan Football Association”
The partnership with the Jordan Football Association adds another remarkable achievement to PRO’s impressive portfolio. The agency’s global expertise in sports promotion, event management, and media strategies positions it as a leader in the MENA. PRO’s track record of successful partnerships across the region underscores its capacity to create enduring and effective collaborations that shape the future of sports marketing.
This partnership signifies a pivotal step towards realizing the Jordan Football Association’s comprehensive commercial strategy, aimed at fostering long-term collaborations and expanding the reach of their marketing initiatives. With PRO’s wealth of experience and global presence, both entities are poised to redefine the landscape of Jordanian football.
About The PRO Company:
PRO Company is a globally integrated sports, entertainment, marketing, and media agency, renowned for its expertise in promoting and managing events across continents. With a focus on excellence and innovation, PRO has become a leader in the Middle East and North Africa region, driving transformative partnerships that shape the future of sports and entertainment.
About Jordan Football Association:
The Jordan Football Association is the governing body for football in Jordan. Committed to advancing the sport’s development, the Association plays a vital role in promoting and enhancing football’s reach and impact within the country and beyond.