We ensure every brand is well-positioned to leverage the passion fans have for sports. Our data-driven approach guarantees our clients are paired with the right properties to reach their objectives and target audience.

Alongside our expertise and relationships at the negotiating table, we manage rights and assets with an unrivalled understanding of every major global property. We aim to bring clients’ and partners’ ideas to life, using our creative process to create a bold strategic plan and assist you in the implementation.

·    Consultancy & Strategy 

·        Commercial Rights 

·        Media Rights 

·        Sports Events 

·        Sports Management 

·        Marketing Partnerships

·        Sponsorship & Activations 

·        Esports & Gaming  

MENA’s leading sports agency

Since its establishment, The PRO Company placed itself as the leading sports agency in the Middle-East and North Africa region.

Sports Partners

Global sports entities that work with us.

Case Studies

International U-23 Cup – Doha Cup 2023


The annual International Cup U-23, also known this year as the Doha Cup 2023, is set to take place in Qatar this year. The tournament will feature ten teams from across the Asian continent, including Qatar, UAE, Saudi Arabia, Iraq, South Korea, Thailand, Vietnam, Kyrgyzstan, Oman, and Kuwait. In addition to the exciting line-up of […]

World Cup Stars v Asian Stars


The Asian Paralympic Committee [APC] and Dubai Club for People of Determination have successfully hosted the World Cup Stars Vs Asian Stars football match at Zabeel Stadium in Al-Wasl Club Dubai as part of the Welfare Sports Festival to support the people of determination around Asia, an event graced by H.E. Sheikh Momhammed Bin Maktoum […]

Arab Rugby 7s 2023 – UAE


The PRO Company and ARF Partnership Successfully Executes the Arab Rugby Sevens Tournament The PRO Company is proud to announce the successful execution of the Arab Rugby Sevens Tournament, which was hosted by UAE Rugby Federation in Al-Ain City. The tournament saw nine Arab nations, consisting of nine men’s and six women’s teams, compete in […]

StarzPlay x Al Manasa


The PRO Company (PRO), an integrated marketing agency, has successfully facilitated a historical deal between Starzplay, and Al Manasa, a newly established streaming platform in the Middle East. The 3-year partnership will bring a wide range of popular TV shows, movies and sports to Al Manasa, providing more entertainment options to the growing number of […]

Welfare Sports Festival


We are pleased to announce the partnership with the Asian Paralympic Committee in support of the upcoming Welfare Sports Festival. The PRO company is committed to promoting diversity and inclusion, and this partnership offers an excellent opportunity to demonstrate that commitment to supporting people of determination. As a partner of this event, The PRO Company […]

The Arabian Gulf Cup – Khaleeji Zain 25


The PRO Company, in partnership with IMG, successfully orchestrated the 25th edition of the Arabian Gulf Cup, also known as “Khaleeji Zain 25.” The tournament brought together eight elite national football teams from member associations of the Arab Gulf Cup Football Federation. These teams competed in a series of matches that were held across two […]

IMG Extends Regional Partnership with PRO


The PRO Company (PRO) and International Management Group (IMG) have announced the extension of their regional partnership. The two companies have a history of working together on various projects, such as the Swedish Allsvenskan League and Soccer Champions Tour. This new partnership will see the two companies collaborate on the marketing and execution of the […]

3rd WAFF U23 Championship – KSA 2022


The PRO Company has announced the successful execution of the 3rd WAFF U23 Championship – KSA 2022 as part of their long-term partnership with the West Asian Football Federation. The PRO Company served as the official marketing and media partner for the event. As the official marketing and media partner, PRO was responsible for advertising […]

Jordan International Trophy 2022


PRO International [PRO] successfully executed the Jordan International Friendly Tournament alongside our partner and the host Jordan Football Association [JFA]. As the exclusive marketing & media partner for the event and JFA, PRO fulfilled its purpose of advertising the event at the Amman International Stadium. Four regional national football teams participated in the prestigious event […]

FIFA sponsor Coca-Cola to execute Fan Zones in partnership with The PRO Company


The PRO Company is proud to announce that it is organizing several fan zones across the region for the upcoming FIFA World Cup in Qatar. These fan zones will provide a unique and exciting experience for football fans and will be sponsored by Coca-Cola, one of the most iconic brands in the world. The FIFA […]

West Asian Football Federation and The PRO Company Sign a Partnership Agreement until 2024


On Wednesday, September 14, 2022, the West Asian Football Federation signed a marketing partnership agreement with The PRO Company, which extends until 2024. In the presence of HRH Prince Ali Bin Al Hussein, President of the West Asian Football Federation, Mr. Khalil Al-Salem, General Secretary of West Asian Football Federation, and Mr. Yousef Al-Khafaji, CEO […]

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