Football

Rugby

Individual

Gaming

OUR SPORTS SERVIES

We ensure every brand is well-positioned to leverage the passion fans have for sports. Our data-driven approach guarantees our clients are paired with the right properties to reach their objectives and target audience.

Alongside our expertise and relationships at the negotiating table, we manage rights and assets with an unrivalled understanding of every major global property. We aim to bring clients’ and partners’ ideas to life, using our creative process to create a bold strategic plan and assist you in the implementation.

·    Consultancy & Strategy 

·        Commercial Rights 

·        Media Rights 

·        Sports Events 

·        Sports Management 

·        Marketing Partnerships

·        Sponsorship & Activations 

·        Esports & Gaming  

MENA’s leading sports agency

Since its establishment, The PRO Company placed itself as the leading sports agency in the Middle-East and North Africa region.

Sports Partners

Global sports entities that work with us.

Case Studies

FC Barcelona & Rakuten Viber Campaign

The PRO Company has worked on various FC Barcelona projects in the MENA region through out different partners. Along with Rakuten Viber, the club’s main sponsor, The PRO Company has promoted the Spanish club in the MENA region through a dedicated campaign on various social media platforms. Furthermore, The PRO Company along side the marketing team […]

Real Madrid CF x Naba’a Alsalman – PRO

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Real Madrid Club de Fútbol in a joint venture with Naba’a Alsalman Multi Investment Group and The PRO Company, has granted the group the official authorization to represent Real Madrid TV (RMTV) in the Middle East region. RMTV is a broadcasting television channel operated by Real Madrid and specializes in the La Liga football club. […]

Dubai Int’l U23 Cup 2022

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The PRO-Company successfully executed the U23 International Cup Tournament of Dubai alongside our partner IAST Sports and the hosts UAE Football Association. As the official marketing & media partner for the event, PRO fulfilled its purpose of advertising the event across three stadiums in Dubai: Sevens Stadium, Al-Maktoum Stadium and Al-Awir Stadium. Ten national football […]

El Clasico of Legends – Beirut 2017

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Former stars and legends of FC Barcelona and Real Madrid CF donned the colours of their former clubs in Beirut with an attendance of 40,000+. Fans packed into Camille Chamoun Sports City Stadium, which witnessed a legendary game under its bright lights. The event was organised and managed by The PRO Company (then LMS Sports) […]

Bahrain FA X World Cup Qualifiers

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FootballRugbyIndividual GamingOUR SPORTS SERVIESWe ensure every brand is well-positioned to leverage the passion fans have for sports. Our data-driven approach guarantees our clients are paired with the right properties to reach their objectives and target audience. Alongside our expertise and relationships at the negotiating table, we manage rights and assets with an unrivalled understanding of […]

Padel Kingdom Social Campaign

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The PRO Company is the official social media and marketing agency of Padel Kingdom in UAE, providing monthly content calendars and planning, social media posting, digital ad campaigns, photography services and video content.

Earthlink x WAFF U18 Boys Tournament

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In collaboration with Earthlink, The PRO Company facilitated a deal with Earthlink to have the internet provider become the naming rights owners of the 2nd WAFF Boys U18 Championship hosted in Iraq. The tournament was exclusively marketed by The PRO Company and had a total of 200,000 attendees and a total reach of +50million. Moreover, […]

Coca Cola Fan Zone – Baghdad 2019

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The Coca Cola Fan Zone 2019 was a popular event hosted in Baghdad and was managed and executed by the team at The PRO Company. In partnership with our client Coca Cola, the fan zone event lasted for four days and had an attendance of over 4000 people per day. Football fans had the opportunity […]

Iraq FA x Umbro

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The PRO Company was the official marketing partner of the Iraq Football Association, possessing the national team’s advertising and promotional rights in 2021. The PRO Company successfully pitched new kits sponsor Umbro to the federation. The PRO Company’s creative team worked closely in creating the Iraqi 2021/2022 jersey. The jersey received worldwide recognition by some […]

Real Madrid Foundation Iraq

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In partnership with the Real Madrid Foundation, The PRO Company will be the marketing, creative and logistics partner of the new Real Madrid Foundation project in Iraq, as part of the club’s strategy to expand into new regions around the globe.

PRO x Asian Football Confederation (AFC)

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The PRO Company is in partnership with the Asian Football Confederation, regarding the media rights for 2021-2024, as well as executing the AFC’s commercial deliverables across various territories in the Middle East. The deal encompasses all major AFC national team and club competitions, which include Asia’s flagship national team competitions – the AFC Champions League […]

West Asian Football Federation

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The West Asian Football Federation (WAFF) officially announced The PRO Company as an official marketing and media agency for selected events the federation owns. As a result of the partnership, The PRO Company successfully executed the 2nd WAFF U18 Boys Championship in Iraq across three different cities. The event was sponsored by global and regional […]

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