We ensure every brand is well-positioned to leverage the passion fans have for sports. Our data-driven approach guarantees our clients are paired with the right properties to reach their objectives and target audience.

Alongside our expertise and relationships at the negotiating table, we manage rights and assets with an unrivalled understanding of every major global property. We aim to bring clients’ and partners’ ideas to life, using our creative process to create a bold strategic plan and assist you in the implementation.

·    Consultancy & Strategy 

·        Commercial Rights 

·        Media Rights 

·        Sports Events 

·        Sports Management 

·        Marketing Partnerships

·        Sponsorship & Activations 

·        Esports & Gaming  

MENA’s leading sports agency

Since its establishment, The PRO Company placed itself as the leading sports agency in the Middle-East and North Africa region.

Sports Partners

Global sports entities that work with us.

Case Studies

3rd WAFF U23 Championship – KSA 2022

The PRO Company successfully executed the 3rd WAFF U23 Championship – KSA 2022 as part of our long term partnership with West Asian Football Federation. As the official marketing & media partner for the event, PRO fulfilled its purpose of advertising the event across three stadiums across Jeddah, KSA; Prince Abdullah Al-Faisal Stadium, King Abdullah […]

Jordan International Trophy 2022


PRO International [PRO] successfully executed the Jordan International Friendly Tournament alongside our partner and the host Jordan Football Association [JFA]. As the exclusive marketing & media partner for the event and JFA, PRO fulfilled its purpose of advertising the event at the Amman International Stadium. Four regional national football teams participated in the prestigious event […]

FIFA sponsor Coca-Cola to execute Fan Zones in partnership with The PRO Company

FIFA World Cup Sponsor, The Coca-Cola Corporation “Coca-Cola”, will be executing multiple Fan Zones in the Middle East region in a continues partnership with The PRO Company. Fans will have the opportunity to join together and watch games of The FIFA World Cup in Qatar in designated hot spot areas around multiple locations in the […]

West Asian Football Federation and The PRO Company Sign a Partnership Agreement until 2024


On Wednesday, September 14, 2022, the West Asian Football Federation signed a marketing partnership agreement with The PRO Company, which extends until 2024. In the presence of HRH Prince Ali Bin Al Hussein, President of the West Asian Football Federation, Mr. Khalil Al-Salem, General Secretary of West Asian Football Federation, and Mr. Yousef Al-Khafaji, CEO […]

International Friendlies 2022

The PRO Company is set to promote 14 international football friendlies which will take place in the run-up to the 2022 Qatar World Cup.  12 of these matches are set to take place during the international break in September. The 14 international friendly matches are as follows: Iceland vs Venezuela – 23rd September Qatar vs […]

Bahrain FA Partnership


We are excited to announce that The PRO Company has become the official marketing partner of the Bahrain Football Association. Our partnership with the Bahrain Football Association has recently been extended for a further four years and will run up to the 2026 footballing cycle. The PRO Company continues to touch all parts of the […]

Moonline – FIFA World Cup Hospitality Programme


We are pleased to announce our new partnership with Moonline, the exclusive agent of the FIFA World Cup Qatar 2022 Hospitality Programme in Iraq. The PRO company has been appointed to be the marketing partner for Moonline, assisting them in generating leads and promoting their World Cup hospitality programme to their target audience via The PRO Company’s marketing channels.

Joan Gamper Trophy 2022

The PRO Company is proud to announce that we will be distributing the media rights of the Joan Gamper Trophy 2022 in the MENA region. Together with our media partners, we will witness two matches hosted by FC Barcelona at the Camp Nou; FC Barcelona v Club Universidad Nacional de México on the 7th of […]

Infinix Mobile Campaign


The PRO Company has successfully launched and executed a campaign for Infinix mobile for their new Note 12/ VIP Phone in cooperation with the Iraqi football national team players (Ali Adnan, Durgham Ismael and Alaa Abbas) the campaign included TVC, lifestyle photo sessions and social media coverage on the influencer’s channels.        

Soccer Champions Tour 22


The PRO Company is proud to announce that we will be distributing the media rights of the Soccer Champions Tour 22 in the MENA region. Together with our media partners, we will witness five globally renowned top clubs FC Barcelona, Real Madrid, Juventus, Club America, and C.D. Guadalajara.

PUBG Mobile x Iraq Football Association


The PRO Company in a joint venture with EMW Global is happy to announce that we have facilitated a partnership between PUBG Mobile and the Iraq Football Association. PUBG Fans will have a chance to obtain limited edition items that are tailored to the Lions of Mesopotamia, such as the Iraqi national football kit. We […]

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