Case Studies

FC Barcelona & Rakuten Viber Campaign

The PRO Company has worked on various FC Barcelona projects in the MENA region through out different partners. Along with Rakuten Viber, the club’s main sponsor, The PRO Company has promoted the Spanish club in the MENA region through a dedicated campaign on various social media platforms. Furthermore, The PRO Company along side the marketing team […]

Real Madrid CF x Naba’a Alsalman – PRO


Real Madrid Club de Fútbol in a joint venture with Naba’a Alsalman Multi Investment Group and The PRO Company, has granted the group the official authorization to represent Real Madrid TV (RMTV) in the Middle East region. RMTV is a broadcasting television channel operated by Real Madrid and specializes in the La Liga football club. […]

Dubai Int’l U23 Cup 2022


The PRO-Company successfully executed the U23 International Cup Tournament of Dubai alongside our partner IAST Sports and the hosts UAE Football Association. As the official marketing & media partner for the event, PRO fulfilled its purpose of advertising the event across three stadiums in Dubai: Sevens Stadium, Al-Maktoum Stadium and Al-Awir Stadium. Ten national football […]

El Clasico of Legends – Beirut 2017

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Former stars and legends of FC Barcelona and Real Madrid CF donned the colours of their former clubs in Beirut with an attendance of 40,000+. Fans packed into Camille Chamoun Sports City Stadium, which witnessed a legendary game under its bright lights. The event was organised and managed by The PRO Company (then LMS Sports) […]

Bahrain FA X World Cup Qualifiers

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The PRO Company partnered with the Bahrain Football Association during the World Cup Qualifiers for Group (C). In company with the BFA, PRO held the advertisement rights during a stage of the Asian World Cup qualifiers. Offering billboards, 3D carpets and advertisement spaces to local, regional, and international companies.

Coca Cola Fan Zone – Baghdad 2019

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The Coca Cola Fan Zone 2019 was a popular event hosted in Baghdad and was managed and executed by the team at The PRO Company. In partnership with our client Coca Cola, the fan zone event lasted for four days and had an attendance of over 4000 people per day. Football fans had the opportunity […]

Iraq FA x Umbro

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The PRO Company was the official marketing partner of the Iraq Football Association, possessing the national team’s advertising and promotional rights in 2021. The PRO Company successfully pitched new kits sponsor Umbro to the federation. The PRO Company’s creative team worked closely in creating the Iraqi 2021/2022 jersey. The jersey received worldwide recognition by some […]

Real Madrid Foundation Iraq

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In partnership with the Real Madrid Foundation, The PRO Company will be the marketing, creative and logistics partner of the new Real Madrid Foundation project in Iraq, as part of the club’s strategy to expand into new regions around the globe.

PRO x Asian Football Confederation (AFC)

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The PRO Company is in partnership with the Asian Football Confederation, regarding the media rights for 2021-2024, as well as executing the AFC’s commercial deliverables across various territories in the Middle East. The deal encompasses all major AFC national team and club competitions, which include Asia’s flagship national team competitions – the AFC Champions League […]

West Asian Football Federation

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The West Asian Football Federation (WAFF) officially announced The PRO Company as an official marketing and media agency for selected events the federation owns. As a result of the partnership, The PRO Company successfully executed the 2nd WAFF U18 Boys Championship in Iraq across three different cities. The event was sponsored by global and regional […]

Swedish League Allsvenskan

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Swedish professional league (Allsvenskan) confirmed its partnership with The PRO Company in 2021 with the mission to expand the league’s reach into new territories. The PRO Company successfully assisted in delivering the Swedish League via Al-Rabiaa Sports Channel in Iraq, making it the first Arabic-Speaking platform to broadcast the Allsvenskan in history.

Soccer Stars Event – Baghdad 2021

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The Pro Company is the exclusive marketing partner of the Soccer Star event. In its third year running. The PRO company successfully executed and managed the marketing affairs of the event. The Soccer Stars is the biggest sporting ceremony in Iraq, awarding the nation’s top footballing stars, coaches, and sports personalities. Many of the major […]

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